Urban Decay is my favorite makeup! The quality and ease of use is top-notch. It is a brand you do not need to feel guilty about to splurge.
The History of Urban Decay
In January 1996, Sandy Lerner, David Soward, and Wende Zomnir launched Urban Decay with a line of lipsticks and nail polish.
What set them apart from the industry, was the edgy color choices (which at the time was an utter void in the market) and to top it off their until today legendary product names (Roach, Acid Rain, Oil Slick just to name a few).
And history was made!
How it all began for me
My love story with Urban Decay started with a birthday present! My friend was already at the time a UDer (as us addicts call ourselves), got me the Urban Decay I <3 NY Palette. I was immediately blown away by the packaging! The pallet lights up when you open it! It is really gorgeous! When I used the shadows for the first time, I knew I found my holy grail in makeup. And the creative names just sealed the deal!
I started subscribing to the Urban Decay newsletter, and every time there was a deal, I snatched it right up. My collection grew from zero to “I need a bigger bathroom” in no time.
The Best Things about Urban Decay
They are cruelty-free and have a wide range of vegan products. Urban Decay did get bought by L’Oréal a few years back. Causing an outrage in the community, as L’Oréal is known for their animal testing. But Urban Decay ensured that the philosophy not to test on animals (ever) will stay in place!
Urban Decay is best known for their eyeshadow primer and the Naked line (which is expanding more and more). Both are the best I have ever used, and I still use them every day! Nothing makes my colors pop more and stay all day than the primer. And the Naked palette natural range makes it perfect to use for highlight and blending color, even if you want to go bolder with your shadows!
The quality of their eyeshadow is out of this world! Unique colors that are easy to work with. The way they blend out and bring your eye makeup together is just plain gorgeous! Also, they have a great lasting power on their own but coupled with the UD primer that stuff is going nowhere. Yes, you might find yourself with your makeup intact when you wake up the next morning!
The Price tag of Urban Decay
People are put off by the price. It is pricey; especially the pallets make you dig deep into the pockets. But you do get your money’s worth! Most of the pallets come with shadow brushes (different types), and those are the best shadow brushes I have every used!
If you are not an Urban Decay addict yet, beware, the moment you will by your first product, will be the moment you will want to own every single product they come out with.
Urban Decay is starting to open up brick and mortar stores, with their flagship store being located in South California. You can also find it in the retail stores Sephora, Marcy’s, and Ulta. Or online at urbandecay.com
Until next time
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sources: Featured Image: urbandecay.com